hi, i'm bree wilson.
I built a luxury sunless tanning brand that stood out in one of the most saturated markets in beauty.
What started as a one-woman, fully mobile business grew into a brick-and-mortar location in a high-end commercial development — scaling to nearly $1M in annual revenue with one core service, one fully operational flagship, and a second location in its early stages.
The brand shipped products nationwide, earned recognition well beyond its local market, and ultimately sold at a 3.5x multiple.
No fancy degree. No loans.
Just strategy, execution, and a whole lot of hustle.
The Refinery is where that lived experience — and the lessons that came with it — now lives.
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join the refinery.
"Bree has this rare ability to make you feel like you’re her only client — and I genuinely don’t know how she does it. She has shown up for me time and time again, even last minute, helping me tackle some of the biggest challenges in my business. I truly feel like she’s the business partner I never had.
Business ownership can be incredibly lonely, and it’s easy to lose confidence in your decisions. Bree changed that for me. She is unbelievably smart, strategic, and gives actionable guidance that has actually transformed my business — not fluff, not theory, but real changes that move the needle."
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- Karen, Art + Sol Chicago
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Work with Bree, Privately
For founders seeking direct guidance.
This is a limited, high-touch way to work with Bree through private mentorship and strategic advising. Designed for beauty business owners navigating growth, leadership, or transition — and who want experienced, confidential support tailored to their business.
Availability is intentionally limited.
Please email hello@xobreewilson.com
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From the desk of Bree Wilson
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